Do you ever remember a time when you received poor customer service? Maybe it was when you were looking at new carpet to install in your home and the salesman just sat behind the desk and ignored you. Or was it a time in which you were out to eat for your grandmother’s 90th birthday party and the waitress forgot about your table and you sat waiting with empty glasses for over 40 minutes! Although the carpet you may have been looking at was on sale and in the exact color you wanted or when the food came at that restaurant it was cooked to perfection, what you remember about the experience is how disappointed you were with the customer service. A product or service can not stand alone without having great customer service otherwise the business will soon collapse.

With more and more companies failing in their first year of business, many of today’s companies are trying new methods to keep in front of potential buyers. Blogging has many benefits for a small business because of the many different things they accomplish. Blogging can increase interaction with your customers and spread word of mouth faster than ever. Here are 5 reasons your company should blog.

1. When your company has a blog, you are allowing potential buyers the opportunity to try before they buy, which is a huge plus with online ecommerce. When others comment on your blog, you are allowing new customers the opportunity to see your company from the inside, instilling buyer confidence. Many times a buyer will visit a web site with no insight on how your business runs.

For kids growing up today they did not know what it was like without MySpace, Facebook, or Twitter. Go back just one decade and it all started with AIM Instant Messenger. However, the big limitation to AIM was it was not beneficial for the business world. That would change soon though as social media evolved very quickly.

AIM allowed you to basically text one another over the computer and you could have running conversations with many people at once. However, it was very limited for business applications. No one would ever do business with the old social media types prior to Facebook and LinkedIn. Now the world has changed and companies must adapt to the new world or risk going out of business.